Afroz Shah, a young Indian lawyer from Mumbai and his 84-year-old neighbor Harbansh Mathur, started cleaning up Versova Beach themselves, one piece of rubbish at a time (October 2015).
Every weekend since, Shah has inspired volunteers to join in (slum-dwellers, Bollywood stars, schoolchildren and politicians).
So far, the volunteers have collected over 4,000 tons from the 2.5 kilometre beach.
He vows to continue his beach clean-up crusade until people and their governments around the world change their approach to producing, using and discarding plastic and other products that wash up onto beaches all over the world.